Memorial Day sales! They’re everywhere! The Memorial Day ads are already blaring from your radio speakers. Who will spend the most money and run the most commercials? The Home Depot seems a likely candidate. Home Depot was radio’s top advertiser during the week including Memorial Day 2016. If you thought you were hearing a lot of Home Depot Memorial Day Sale ads while at the cabin or the beach last year, it wasn’t your imagination. According to Media Monitors, and InsideRadio, The Home Depot ran 71,630 spots between May 30 and June 5!
Lowe’s is another strong radio advertiser of Memorial Day sales. They were in 5th place last year. Apparently, people like to get out and do their home improvements during the final weekend in May. Since Memorial Day weekend is also great time for people to work on their cars, O’Reilly Auto Parts and AutoZone also rank high on this list. One big Memorial Day advertiser of past years that you likely won’t hear much from in 2017 is hhgregg. That company is going out of business, closing all 220 stores. If you do hear any hhgregg ads, it will be for their liquidation sale, now in progress.
As we approach the holiday, what are YOU hearing for Memorial Day Sale ads? One thing for certain: with all these spots running on local stations, it’s a good sign that terrestrial radio is far from dead!